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Emotion detection technology uses mainly two techniques: Computer vision: AI’s analysis of digital images and videos to precisely identify facial expressions. Machine learning algorithms: AI self-learning model used to analyze and interpret the emotional content of those facial features. […]

We have all filled more surveys in our lives than we can count. We’ve been asked to rate a service, fill a customer satisfaction survey, assess our work environment, and so on. The list is endless. What do all these surveys assume about people? People know exactly how they feel. […]

Any good music recommendation system should know its customers well. How have these platforms (e.g. Spotify, Apple Music, or Amazon Music) done this traditionally? They would do the following: Ask users to rate songs (e.g. from 1 to 5 stars) Look at the users’ data like clicks, […]

A genuine smile needs two elements: The zygomaticus major muscle must contract, which allows the corner of the lip to rise to form a smile. The orbicularis oculi muscle should be activated, which surrounds the eye and raises the cheek while lowering the eyebrows. If we don’t detect both […]

Companies are currently competing for one of the most limited and precious resource: our attention. We’re highly selective and we tend to rapidly disengage from things we don’t enjoy looking at. We use eye tracking to see how customers shift their attention to our products and services […]

Nowadays, you can barely keep up with all the new TV shows appearing on any given streaming platform.  There’s mass content production that keeps increasing each year. Compared to just 6 years ago, when we had 455 adult-scripted original series produced annually in the US, last year we had a 2 […]

How can we avoid people from going directly to the “Skip Ad” button on our ads? Most will place their mouse on top of this countdown to skip it as soon as possible. But there are instances when people will keep looking at the ad…even if the option of skipping is right there. What does it […]

The learning process has had a stage that was considered a blackbox. Teachers and researchers could assess people’s emotions and attention levels before and after a course, but not while it happened. Beyond mere observation, we didn’t have metrics that could assess how students reacted […]

Friendship, beaches and coves, sunsets, love, youth, maturity, party, joy, also sadness, dances, food, music, and, of course, beer. That’s summer, or at least, the summer Estrella Damm shows us every year through the legendary advertisement series of the #Mediterráneamente collection.   […]

If you’ve arrived here is because you need to test your ad before promoting it on social media or broadcasting it. As we’ve said in a previous article, Alyze is the first DIY tool that facilitates this process and makes it ridiculously easy. Alyze is much more than a polling platform where […]